SA Website Questionnaire – Scholé Communities

Website Design Questions

Business Basics

Full business name?(Required)

Your name?(Required)

First Last

Business Address?(Required)

Street Address Address Line 2 City State / Province / Region ZIP / Postal Code Country

Write a description of your business(Required)

Write a brief overview of what your business does and how you are different from your competition

List all of the services or products you offer(Required)

What service area(s) does your business operate in?(Required)

Target Audience & Goals

Describe your ideal customer and how they typically find/choose businesses like yours(Required)

Age, demographics, interests, income, etc .

What's the most important action you want visitors to take on your site?(Required)

Contact form, purchase, schedule appointment, etc.

Credibility & Trust Builders

What makes your business trustworthy or impressive?(Required)

List any accolades, certifications, awards, credentials, or standout facts that set you apart. These are gold for building trust on your website. Don’t be modest, include anything that proves experience or expertise. EXAMPLES: Years in business (30+ years serving Central PA) Customer milestones (6,000+ businesses served, 500+ weddings planned) Industry certifications or licenses (EPA certified, NATE certified, Master Electrician) Awards and recognition (Best of York 2023, Angi Super Service Award) Professional associations or memberships (BBB A+ rated, NARI member) Notable clients, press mentions, or media features Guarantees or warranties you offer Anything else you’re proud of

Do you have logos or badges for any of these?(Required)

If you have image files for certifications, association memberships, or awards (BBB logo, trade association badges, award logos, etc.), you can upload them later or send them via email. Just let me know which ones apply so I can request them.

Design Direction

What feeling should visitors have when they land on your site?(Required)

Clean/minimal, bold/modern, warm/friendly, corporate/professional, creative/artistic, or something else?

Should your website feel more premium/high-end or accessible/approachable?(Required)

Describe your brand personality in 3-5 words(Required)

Professional, playful, luxurious, approachable, etc.

Color preferences(Required)

Do you have specific brand colors to use? If not, what colors appeal to you or reflect your brand? (You can describe colors, give hex codes, or mention color combinations you like)

Visual Preferences

Describe your ideal visual style using specific terms(Required)

Modern vs traditional, colorful vs neutral, busy vs clean, playful vs serious

Any specific layout preferences?(Required)

Full-width sections, boxed content, sidebar, single column, etc.

Button style preference(Required)

Rounded corners, sharp edges, outlined, filled?

Website Examples and References

Share 2-3 website examples you love and 1-2 you dislike, with brief reasons why(Required)

For each example you like, be specific about WHAT you like: the colors, layout, fonts, buttons, spacing, etc. Give the full website URLs.

List competitors whose websites you want to look BETTER than(Required)

If you don’t know any, that’s ok

Are there any industries/styles you want to avoid looking like?(Required)

Technical & SEO

Do you want me to optimize your content for SEO?(Required)

Would you like me to help identify and suggest Google optimized text at no additional cost? This will happen in the wireframing stage and can be edited/tweaked later. Includes complimentary SEO keyword research for your industry/location.

Do you have a registered domain?(Required)

Yes

Unsure

If yes, I will need shared access or credentials to your domain registrar (example: godaddy.com) when the site is ready to be developed.

What is your domain?(Required)

Example: nobledigital.tech

What is your domain registrar?(Required)

Example: Godaddy, Hover. I will need access to this eventually to setup hosting

Are you interested in more information about monthly SEO services after site launch?(Required)

Yes

SEO improves your rankings on google searches for your industry and geographical area (if applicable).

Final Details

What concerns do you have about this project, if any?

What would make this website a huge win for your business?